Join the CrewBrand Identity, Campaign Design2022–2023
The “Join the Crew” Campaign was launched in 2023 by American Crew to revamp their iconic best-selling styling pucks. At TODA, we led the vision, strategy, and design of the campaign. We designed all brand assets and promotional materials, which included cards, posters, decals, and signage for stores and barber shops. In addition, I was in charge of the brand’s monthly social media calendar, which spotlighted a different styling puck every month.
Created while at TODA for American Crew, in collaboration with Daniela Méndez, Marcos Chavez, and Samantha Bacani.