American Crew WebsiteWebsite Design, UI/UX Design, Brand Identity2023
In 2023, men’s grooming and styling brand American Crew approached TODA to redesign their e-commerce website. The project aimed to reflect American Crew’s brand identity through their site, and to focus on a mobile-first design in response to shifting consumer trends and needs. Furthermore, there was an enlarged focus on the “story of American Crew”—the history, traditions, and foundation of the brand as pioneered by founder David Raccuglia were emphasized throughout the site.
I led the project from the early low-fidelity wireframing stages to the final prototyping stage. In addition, I assisted in designing visual assets for the final website, which included videos, banners, and images.
Created while at TODA for American Crew, in collaboration with Marcos Chavez.
Mobile Click-Through Demo
Desktop Click-Through Demo