Ooh La La Bakery & Café
This was a brand identity project for a fictional bakery and café called Ooh La La. Ooh La La is a trendy café located in Nolita, New York City that specialises in pastries and baked goods. With their cute, friendly, and chic aesthetic, the café is mainly targeted towards young adults attracted to Instagrammable experiences.
The assignment guidelines specified a dynamic logo for the brand, hence the use of the second 'O' in the logo as an illustrated pastry or baked good.
Project completed at Parsons School of Design, Spring 2020