Future StandardBrand Identity, Publication Design, Data Visualization2025
Future Standard, formerly known as FS Investments, approached Small Crowd Brand Consultants to lead their recent rebrand. At Small Crowd, our work included brand strategy, naming, visual expression, and launch implementation—a comprehensive transformation built to reflect their bold vision for the future of investing. An integral part of the Future Standard launch was the design and creation of research insights, which included the Private Markets Outlook and reports such as U.S. Exceptionalism: At a Crossroads. Further, as part of our rebrand engagement, we developed a visual identity system for their events. The Investment Forum was the first in a series of events to implement the new design.
Created while at Small Crowd Brand Consultants for Future Standard.
2025 Midyear Private Markets Outlook
U.S. Exceptionalism: At a Crossroads (Report)